The significance of domain age has been hotly debated for quite a long time. The consensus is that older, established domains, which rank well in search engines, sell well, but even domains that are two to three months old sell well if they have great content. Those seeking to buy a domain look for quality and quantity of information, a particular niche and a trusted company that sells domains.
There are numerous factors that encourage many to buy old domains rather than investing time and money on bulk domain name registration:
Older Domains are Packed With Content
Older domains typically have a website with plenty of content. Thus, owning an older domain name relieves you from having to generate content from the very beginning.
An Old Domain Helps in SEO Ranking
An older domain with a well-established website that’s been up longer means it most likely has a better SEO ranking. However, the length of time a domain has been in use is just one of the factors that help in SEO ranking. Some Other factors include backlinks and on-page optimisation, Google experts say.
More On Your Decade-Old Domain
Whether you are seeking a short domain name available for sale or a long domain name, if the same is quite old, you are more likely to have a good amount of traffic on your portal. This is not only due to a high SEO ranking, but also because of the trustworthiness of the brand name associated with the domain.
Less Spam
Sometimes new domains and new websites are used for spam. Spammers register and purchase the domains, and drop them quickly.
Wrapping Up
When you invest in a domain that has been around a while, has a good number of backlinks and is indexed by search engines, you will be starting out with an advantage. Thus, in most cases, older domains can fetch you a good price when you sell, and can be worth the price when you buy.