Chinese investors are leading the domain industry, as they are the current leaders of the e-commerce industry. A survey shows that the highest rate of domain buyers is from China, Singapore, and Hong Kong. China annually spends huge sums on domain purchase, and thus it is the center of attention for domain sellers all around the world.
However, selling your domain to a Chinese buyer against a good monetary value is not as simple as it sounds. Chinese investors have set criteria when it comes to business. When we talk about domain purchase specifically, Chinese buyers have some benchmarks that necessarily need to be fulfilled to make the domain appealing and convincing. It is worth highlighting that the domain buyers in china prefer to have Pinyin domain names instead of Chinese characters-oriented domain names.
What pinyin exactly is?
Pinyin is the official Romanization system of Chinese language in China. In other words, pinyin is the use of substitute roman letters for Chinese characters.
Here are some tips on how you can develop appealing domain names to attract Chinese buyers.
Pinyin name
The very first tip to make your domain appealing to a Chinese buyer is to develop it in Pinyin instead of Chinese characters. Chinese investors are more inclined towards Pinyin domain names.
Here are some tip on how to contact the right people to sell your Domain Name.
Relevant pinyin translation of Chinese characters
Use trusted sources to verify that you are using a correct pinyin name for any Chinese character.
Research for the pinyin name meanings
Always research for the relevant meanings of the pinyin name you have named your domain after. It is very common to find more than one meaning for a single pinyin name.
For instances, pinyin word “Měi Lì” is the Romanized form of “美丽.” As far as the meaning is concerned, “Měi Lì” has two meanings.
o Měi Lì: 美丽 (Beautiful)
o Měi Lì: 魅力 (Charm)
Incorporating a pinyin word with more than one meaning in your domain name is an excellent opportunity to reach larger audience.
Does your pinyin name make sense?
One common mistake that drags Chinese buyers from your domain in spite of having a pinyin name is the structure of the words. What people usually do is that they pair the noun with an adjective while not adding any object to it. This ruins the structure of your domain name as an adjective attached to noun only makes sense when an object follows it.
Many Chinese names end with “的.” However, this makes it a bit unappealing when translated into pinyin.
Be familiar with single-pin, double pin, 3-pin, and 4-pin
Single-pin, double-pin, 3-pin, and 4-pin are the terms used to represent the number of pinyin words in a phrase. You should be familiar with these terms to produce the most effective one accordingly.
o Le.com (乐) is single-pin
This means using one-word name.
o MěiLì.com (美丽.) is double-pin
This means using two-words name.
o RenRenDai.com (人人贷) is 3-pin
This means using three-words name.
o WeiYingShiDai.com (微影时代) is 4-pin
This means using four-words name.
Produce commonly used double-pin phrase.
Remember that Chinese buyers are more inclined towards opting a double-pin domain name for their business. This is because their business names are often subject to two Chinese characters. Single-pin phrases are also appreciated to some extent, but 3-pin and 4-pin are complete exceptions.
Use acronyms
Always incorporate the use of abbreviations for 4-or-above-pin names. Chinese companies with longer names composed on four or more characters are habitual of using acronyms.
Example:
Chinese name: 非常星梦网
Meaning: “a dream to become a special star.”
Pinyin translation: FeiChangXingMengWang.com
Pinyin domain name: FCXMW.com
This is a guide to find Domain Buyers in China for your domain name. Follow it for satisfactory and profit-yielding results, or maybe avoid the hassle, and let domain brothers do the work!
